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Is your data Fake News?

Post-truth, defined as relating to circumstances in which facts are neglected in favour of emotions and beliefs, has been named as the Oxford Dictionaries’ International Word of the Year 2016. Its increase in usage has been attributed to the term “Fake News” dominating recent headlines.

Increasing amounts of data are available to optimise mobility programs, but how this data is interpreted, technically or emotionally, determines its value.

Statistics can be misleading

Consider this scenario. 97.9% of assignees that have completed feedback state they are satisfied with the relocation service they have received. You want your programme to be successful, so it’s easy to believe this result as positive. However, is this success Fake News?

Looking at your data from a different perspective could present a whole host of detail that would otherwise have been ignored or overlooked.

2.1% of your assignees are unhappy. Whilst this number may not seem significant on face value, delving deeper into your data highlights that ten of these were your highest profile cases; the relocations that required the greatest financial investment and resource. Not only that, these assignees can influence the perception of global mobility in your wider organisation.

On reflection, the data initially perceived as positive was hiding the real truth behind your feedback results.

Garbage in, garbage out

With the use of data extending beyond day to day business processes into more strategic decision making, trend analysis and performance management; accurate, complete, consistent and timely records are vital.

Technology can only process the data it is provided with; therefore inaccurate data will always produce inaccurate reports.

Errors in data could present results which are false or easily misconstrued; leading to inefficiencies in business processes, poor decision making and decreased internal and external confidence. We must always be mindful when trusting the source of information.

Lost in transition

Migrating between systems or providers presents one of the highest risks of data loss for the global mobility industry.

Service provision, accurate reporting and business reputation, are all dependant on complete and reliable records.

Partial or complete loss of data, along with the quality of input by the previous provider, will impact the accuracy of reporting and validity of results. In addition, any loss of sensitive and personally identifiable information, which is critical to deliver mobility services, is likely to have significant data protection and compliance implications.

Reliability of data should be considered when a transition has occurred to ensure results are a true reflection of the facts.


Considering how you utilise, judge and evaluate the data available to you will help close the gap between true results and Fake News.

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